Join 500+ Brands that trust
Underground Ecom with their email strategy
Underground Ecom with their email strategy
BFCM UNLOCKED
BFCM UNLOCKED
The only complete BFCM course for email marketing and customer retention.
Steal the strategies and learn how the best brands in ecommerce capitalise on the biggest sale event of the year.
GET BFCM UNLOCKED
This course compiles the learnings of over
$400M in revenue generated through our strategies
$400M in revenue generated through our strategies
$300K additional revenue generated 271% revenue increase Year-over-Year $70K in abandonment revenue recovered. Using our BFCM framework, DudeRobe generated an additional $300K in revenue across the event and had a 271% YOY revenue increase.
$300K
additional revenue generated
271%
revenue increase
Year-over-Year
$70K
in abandonment revenue recovered
$800K in additional revenue across Q4 40% growth Year-over-Year Successful launch of unique branded sale event for the 4th year we have been working with RoseSkinCo, we still innovate and manage to generate 40% YoY revenue increase. Our BFCM plan generated over $800K in 2023.
$800K
in additional
revenue across Q4
revenue across Q4
40%
growth
Year-over-Year
Year-over-Year
Successful
launch of unique
branded sale event
launch of unique
branded sale event
Using an unconventional tiered discounting strategy, we were able to dominate an already competitive niche and generate over $700K across the BFCM & Q4 event.
$700K+
in additional
revenue across Q4
38%
increase in
email revenue YoY
Tiered
discounting
strategy
discounting
strategy
Our BFCM Framework has created countless success stories.
Now we have compiled everything we have learned into a complete course that will leave brands, marketers and teams with everything they need for their biggest ever BFCM and Q4 event.
GET ACCESS NOWWhats included?
Your Blueprint for Black Friday Domination
✍
Planning and Preparation
Learn to create effective incentives and discounts for BFCM, test them, and develop a comprehensive content plan using proven templates.
📈
A/B Testing
Master the art of testing different campaign elements, identifying the right audience, and using insights to improve performance.
🚀
Lead Magnets (Popups)
Discover high-performing lead magnet strategies and select the right popups to maximize conversions during BFCM.
🎯
Campaigns & Segmentation
Explore strategies for structuring campaigns and segmenting audiences to drive higher engagement and sales.
💸
Flows & Automation
Automate key customer journeys like welcome, cart abandonment, and post-purchase flows to increase retention and revenue.
💬
SMS & Messenger, WhatsApp
Leverage SMS and messenger platforms to enhance communication strategies and boost BFCM engagement.
✉️
Advanced Strategies and Subchannels
Dive into advanced tactics like post-purchase upsells, landing pages, and direct mail to maximize every sale.
📩
Deliverability
Ensure your emails land in the inbox with best practices for list cleaning, template testing, and maintaining
sender reputation.
📶
Reporting
Learn how to create comprehensive BFCM reports, track key KPIs, and prepare for the next year’s campaigns.
Who is this course for?
Ecom brand owners looking to have their biggest ever Q4
Brand Operators who will be running BFCM events and want to learn how to execute a flawless Q4 event
Marketers who want to learn the best BFCM strategies from the industry leaders
Agencies who want to train their teams on winning BFCM and Q4 strategies
Why Underground Ecom?
Underground Ecom has been advising and executing the largest brands in ecommerce around their BFCM Strategy.
We are trusted by multiple 8-9 figure brands to lead their Black Friday and Q4 strategy and are regularly invited to speak at events to share our expertise on all things email marketing and retention.
This course includes everything we’ve ever learned about how to full maximize the biggest sales period of the year- all in one place!
Trusted by brands around the world
Underground took the time to communicate with me and fully understand my brand message, and they've never gone off point. They've also managed to consistently produce results and have done an incredible job through and through.
EGARD WATCHES
ILAN SRULOVICZ
Absolutely Brilliant. They did an incredible job with our branding. We we're stagnant before working with them. We're absolutely blown away by the Client Managers, they are so handy and work around the clock!
FUTURE KIND
Elliot Cunningham
Awesome guys. Producing amazing results for our clients - email is so important and Underground Ecom are the best in the business!
ECOM VIDS
JOHN REYES
Since we started the partnership with UE, we only felt like we're in safe hands. The results show we were right!
SHINU WIPES
TIM ALLERAUN
You were very skilled and wonderful to work with, we really appreciate your support and you have done wonderful job for us!!
CHUKAR CHERRIES
AMY MORSE
It's rare to find an agency that, has their s*it together!
PARKIT
STEVEN WILCOX
Frequently asked questions
Who is this course for?
This course is for brand owners, founders, operators, ecommerce marketers, agency owners and their teams who are looking to upskill and learn what winning strategies are leading brands to success in the most important sales event in the ecom calendar.
What is included in the course?
This course really does include everything we’ve ever learned about running a successful BFCM event, expect in depth strategies and real life examples that you can apply to your brand / clients today.
Full breakdown of the course is revealed above.
Will there be any additional support?
We have a dedicated Slack channel for course members to ask questions they have about the course to our email experts.
Can you guarantee results from this course?
Whilst we guarantee these strategies have worked and allowed us to generate multiple 9 figures in revenue for our clients, we cannot guarantee that you will generate results from this course. That will come down to your understanding and application of the information you learn and how well you execute this for your brand.